Jacob's Opinion


Changing Faces and Phases of Behaviour Change Communications

Posted by Jacob Jacob on August 9, 2010 at 9:40 PM Comments comments (0)


I came across a very interesting photo-article on the BBC news website today on the changing face of health campaigns.


It is interesting how normative appeals have changed over the years. I agree with Dr. Laragh Gollogly of WHO that it is easier to evaluate impacts of commercial advertising than impacts of health campaigns or public information operations for that matter. How do you mea...

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